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A Discerning Difference
Great Lakes Brewing Company, recognized as one of the finest regional craft breweries in the country, continues to make a name for itself by ensuring that an uncompromising pursuit of superior taste differentiates its products from the rest of the market. To make sure that products are stored correctly on retailer shelves, the company maintains a team of area managers and field sales representatives who regularly monitor product storage and freshness in the field. "Imports run the risk of growing stale by the time they reach the United States, and preservative-laden, highly pasteurized beers tend to offer less than full-bodied taste," Patrick Conway notes. "Our fresh, chemical-free product positions us as a very strong player among discerning craft brew consumers."

Exceptional Measures Ensure Top-of-Line Quality
Great Lakes Brewing Company continuously looks for opportunities to provide customers with the highest quality, freshest beer possible. Every aspect of the process from raw materials to packaging undergoes stringent quality checks and must be approved by both quality and production teams before use.

Brewery Expansion 2010 Update (7.30.10)
As Great Lakes Brewing Company is smack dab in the middle of its Brewery shutdown, we thought now would be a good time to bring everyone up to speed.  A new centrifuge (filter) was the first installment; it is in and will be operating after the other major projects are complete.  Next was the Brewhouse upgrade.  We’re happy to report that brewing has commenced and will be busy this week using its new eight (8) brews/day capacity to catch up on filling the empty unitanks.
 
The bottling line installation was the next big project.  The old one that served us so well for over 15 years has been removed, and the impressive new rinser and filler now sit atop newly treated floors.  Conveyor installers worked through the weekend and will soon be conducting a final test.  Throughout these last months of planning, we have also been working to automate some of the order handling and scheduling functions.
 
At the beginning of this process, we said that we would emerge with better systems in place that would work alongside all the other physical improvements we have been making.  We’re not quite all the way there, but we believe, as Thaine Johnson would have said, these improvements are “directionally right”.  And we’ll drink to that!