Great Lakes Brewing Company is a principle-centered, environmentally respectful and socially conscious company committed to crafting fresh, flavorful, high-quality beer and food for the enjoyment of our customers.
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Posted March 26, 2014 By Marissa DeSantis
We’ve never been a “t-shirt cannon” kind of business, but t-shirt giveaways are just part of our industry. I’ve seen people go to absurd lengths to get a free t-shirt, and shamefully, I was once one of those people (hey, it was college).
What I’ve learned about free t-shirts is that you get what you pay for. Over my years of attending sporting events, beer festivals, blood drives, student activity fairs, and rib cook-offs, I've amassed an impressive collection of “throw-away” t-shirts. Always cheaply made, usually three sizes too big, these free t-shirts would be condemned to a rag box or blacklisted as “sloppy nightshirts.” Running out of drawers in my house, I eventually conditioned myself to remain seated during basketball game t-shirt tosses, hard as that was. I just didn’t have room for another cheap white t-shirt.
We don’t want to be Cheap White T-Shirt Brewing Company. We don’t want our shirt to end up tossed in the back of your closet, wiping your dog’s paws, or even worse—thrown away. We want to give you a quality, comfortable, long-lasting, and responsibly sourced t-shirt that you can be proud to wear.
For the past few months, the GLBC Responsible Purchasing Team has made great strides in researching and sourcing new, responsible products for use in our Online Store, Gift Shop, Brewpub, and beyond. In keeping with GLBC’s triple bottom line philosophy, the Responsible Purchasing team strives to implement positive change in the sourcing of materials, and to deliver products to our customers that are in keeping with our quality and consistency standards. Our new white t-shirt is just the begining.
Now when you shop in our online store, you’ll see icons that represent our guiding principles for responsible purchasing. You’ll know right away whether an item meets our standards for environmental conservation, human rights, or local sourcing and community building. That includes our new white logo tee, which I assure you, is not just another cheap white t-shirt.
As we continue to improve our purchasing practices, we promise to be transparent with you. Nobody’s perfect, but we are committed to improving our processes. And if you find an eco-friendly t-shirt cannon online, let us know.
Because our Earth Day Tour is right around the corner, kicking off in Cincinnati on April 5, we’d like to give away one of our new eco-friendly white tees. Leave a comment below and let us know how you're celebrating Earth Day this year, whether it's at one of our sponsored clean-ups, or in your own neighborhood. We'll send a t-shirt to our favorite response. We hope you'll wear it forever! Leave your comment by Friday, April 4 at 12PM.
There's still time to register for many of our Earth Day Tour events. Volunteers will be treated to some great perks. Sign up at glbcearthday.com.