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GLBC Launches Earth Day Tour

Posted March 4, 2014

March 4, 2014—CLEVELAND, OHIO—Good Will. Good Vibes. Great Lakes. Great Lakes Brewing Company (GLBC) announces their inaugural Earth Day Tour, a month-long, multi-city Earth Day celebration.

GLBC has partnered with unique non-profit environmental organizations in 13 cities to sponsor service projects throughout the month of April. Immediately following each Earth Day Tour service project, a partnering retailer in each city will host an after party for volunteers, featuring fresh award-winning GLBC beer on tap, and complimentary food. GLBC representatives will be on hand to give out prizes and connect with volunteers. All partner organizations will receive a monetary donation from GLBC to support their continued efforts.

Full event details and information on partner organizations are available at GLBCEarthDay.com, the official website and volunteer hub of the GLBC Earth Day Tour. The website will feature photo and video highlights as the tour progresses, and will link to GLBC’s fan photo site, FriendsofGLBC.com, where fans can post photos of their Earth Day themed good deeds to win GLBC merchandise throughout April.

The GLBC Earth Day Tour demonstrates a commitment to strengthening community partnerships through eco-oriented service projects, and will further spread the company’s triple bottom line philosophy where GLBC beer is sold.

“Earth Day may not be a traditional “drinking holiday,” but as we continue to grow, it’s important to us that we stay true to our roots and walk the walk as a sustainable company. We’re excited to get our hands dirty with our fellow volunteers, and raise a pint for the planet,” says Communications Specialist Marissa DeSantis.

TOUR DATES AND PARTNER ORGANIZATIONS:

April 5 – Cincinnati, Ohio | Partner: Keep Cincinnati Beautiful
April 8 – Washington D.C. | Partner: Casey Trees
April 12 – Grand Rapids, Michigan | Partner: West Michigan Environmental Action Council
April 12 – Sandusky, Ohio | Partner: Friends of Pipe Creek Watershed
April 19 – Raleigh, North Carolina | Partner: Raleigh City Farm
April 19 – Philadelphia, Pennsylvania | Partner: Fairmount Park Conservancy
April 19 – Chicago, Illinois | Partner: Alliance for the Great Lakes
April 19 – Columbus, Ohio | Partner: Green Columbus
April 22 – Cleveland, Ohio | Partner: The Burning River Foundation
April 26 – Pittsburgh, Pennsylvania | Partner: Friends of the Riverfront
April 26 – Twin Cities, Minnesota | Partner: Friends of Loring Park
April 26 – Madison, Wisconsin | Partner: River Alliance of Wisconsin
April 27 – Hackensack, New Jersey | Partner: Hackensack Riverkeeper