Sustainability
Triple Bottom Line
Great Lakes Brewing Company is an environmentally and socially conscious brewer of award-winning, all natural beer. The care that goes into the beer resonates from a commitment to the community and environment, otherwise known as the "Triple Bottom Line" - to engage in economic, social and environmental practices that achieve a sustainable, yet profitable, business.
We believe the Triple Bottom Line is going to become increasingly important as people focus more on responsible purchasing. This commitment to sustainability is present in almost every aspect of our business including:
- Reducing, reusing and recycling
- Changing natural resource use from "Take, Make, Waste" to "Take, Make, Remake"
- Implementing efficient energy practices
- Investing in the community through non-profit organizations
- Supporting sustainable urban renewal projects
The three waves in the company logo not only reflect this Triple Bottom Line philosophy, they represent a concerted effort to the respectful use of beer's most valuable ingredient - water. Since beer is over 90% water, GLBC understands that quality water translates into a great beer drinking experience, so only the best water from the Great Lakes region is used.
