And a Merry Christmas Ale to you! Our brewer elves are hard at work preparing everyone's favorite seasonal tradition: Christmas Ale! Don't miss the first taste of Christmas Ale's festive honey, cinnamon, and ginger flavors at the annual First Pour celebration at Great Lakes Brewing Company on Thursday, October 24.
The 2019 First Pour party is free and open to the public. The brewpub will open promptly at 11AM, and Brewer Santa will personally deliver and tap the first keg of Christmas Ale at 11:30AM. Read on to find out how you can win a VIP Christmas Ale First Pour experience!
2019 FIRST POUR HIGHLIGHTS
The Cleveland Carolers (10:30AM – 11:30AM)
Christmas Ale keg delivery and visit from Brewer Santa (11AM)
The First Pour of Christmas Ale (11:30AM)
Christmas Ale themed food specials (all day)
Note: We are unable to accommodate any table reservations on First Pour day.
Fresh beer-infused donuts from Brewnuts (11AM until sold out)
DJ Misfit Toy spinning classic and eclectic holiday vinyl (4PM - 9PM)
Photos with Santa (4PM - 7PM)
Christmas Ale yule logs available for purchase (sales benefiting the Domestic Violence & Child Advocacy Center, while supplies last)
New Christmas Ale and GLBC merchandise on sale
Note: Bottles of Christmas Ale will not be for sale during First Pour. See complete Christmas Ale release details below.
CHRISTMAS ALE RELEASE DETAILS
- October 24: Christmas Ale draft-only release exclusively at the GLBC brewpub! Sorry, no growler or crowler fills will be permitted on First Pour day.
- October 25: The first bottles and kegs of Christmas Ale will be available exclusively at the GLBC gift shop. Sorry, we are unable to hold or reserve any beer.
- October 28: Bottles and kegs of Christmas Ale will begin appearing in all GLBC distribution markets.
OFFICIAL FIRST POUR PARTIES
Want to enjoy the First Pour of Christmas Ale but can’t make it to our brewpub? We’re throwing official Christmas Ale First Pour parties in cities all over! Visit greatlakesbrewing.com/MerryChristmasAle to find a First Pour party near you.
CHRISTMAS ALE FIRST POUR VIP EXPERIENCE
Want to pour (and enjoy!) the very first pint of Christmas Ale? Show us your favorite Christmas Ale photo and tell us why you love Christmas Ale with #MerryChristmasAle on Instagram or Twitter for a chance to win a VIP First Pour experience, including:
The ceremonial First Pour of Christmas Ale and lunch for two at our brewpub celebration
A private brewery tour for two
One limited edition GLBC branded rolling cooler cart and Christmas Ale swag
Entries for the First Pour VIP Experience are open from September 19 – October 11. GLBC will select a winning photo that best captures the spirit of Christmas Ale based on creativity, composition, and story. To enter, visit greatlakesbrewing.com/MerryChristmasAle. Additional rules and restrictions apply. Please read complete rules and restrictions before entering.
#MERRYCHRISTMASALE SEASONAL PHOTO CONTEST
You didn’t think there’d be just one chance to win a little Christmas Ale magic, did you? The #MerryChristmasAle photo contest will last all holiday season long, with a chance to win a sweet grand prize: a limited edition GLBC branded rolling cooler cart stuffed with Christmas Ale swag! Show us how you get into the Christmas Ale spirit by tagging your pictures with #MerryChristmasAle on Instagram or Twitter. You can enter as many times as you like through December 27.
The #MerryChristmasAle seasonal photo contest runs from October 25 – December 27. Visit greatlakesbrewing.com/MerryChristmasAle for complete details. No purchase necessary. Additional rules and restrictions apply. Please read complete rules and restrictions before entering.
Questions? Email GLBCinfo@greatlakesbrewing.com for more information.
Details subject to change without notice.