Great Lakes Brewing Co. is proud to join over 1,000 breweries around the world in brewing Black is Beautiful. Started by Weathered Souls Brewing Co., Black is Beautiful Beer is a collaborative effort which aims to raise awareness for the injustices people of color face daily, and raise funds for police brutality reform and legal defenses for those who have been wronged. By participating, we have pledged to donate 100% of proceeds to the Cleveland NAACP to support their mission to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination.