October 20, 2022 - October 20, 2022 | 10:30AM

Christmas Ale First Pour & 30th Anniversary Celebration

Join us in celebrating 30 years of good cheer as we kick off Christmas Ale’s 30th anniversary season during Cleveland's favorite holiday tradition: First Pour! Don't miss the first taste of Christmas Ale's festive honey, cinnamon, and ginger flavors at the annual Christmas Ale First Pour® celebration at Great Lakes Brewing Company on Thursday, October 20.

The brewpub will open promptly at 11AM, with the first fresh keg of Christmas Ale tapped at 11:30AM. Read on to find out how you could win a VIP Christmas Ale First Pour experience!

The Cleveland Carolers (10:30AM – 11AM)
Christmas Ale ceremonial keg delivery (11AM)
The First Pour of Christmas Ale (11:30AM)
Christmas Ale themed food specials (all day)
Note: We are unable to accommodate any table reservations on First Pour day. Tables will be available on a first come, first served basis, with a three hour time limit.

Beer Garden
Fresh beer-infused donuts from Brewnuts (11AM until sold out)
Photo Opps
Classic and eclectic holiday hits from DJ Misfit Toy (11:30AM - 3PM) and DJ Red-I (4PM – 8PM)
Christmas karaoke with DJ Fredimak (8PM – 10:30PM)

Gift Shop
New Christmas Ale, Christmas Ale 30th Anniversary, and GLBC merchandise available for purchase
Note: Christmas Ale will not be available for purchase in the gift shop during First Pour. See complete Christmas Ale release details below.

Market Square Park
Destination Cleveland will be on site with "The Land Love Seat," inviting local Christmas Ale lovers to be a part of the organization's The Land for Life storytelling series by sharing their passion for the city. Clevelanders interested in being a part of the on-site recording can find the Destination Cleveland team set up at Market Square Park from 11:30AM until 2:45PM.

Remember your ID! All guests must be 21 or older with a valid ID to purchase or consume alcohol. No ID, no alcohol. No exceptions.

October 20: Christmas Ale draft-only release exclusively at the GLBC brewpub! Sorry, no growler or crowler fills on First Pour day.
October 21: The first cans, bottles, and kegs of Christmas Ale (plus a very special surprise—stay tuned!) will be available exclusively at the GLBC gift shop. Sorry, we are unable to hold or reserve any beer.
October 24: Cans, bottles, and kegs of Christmas Ale will begin appearing throughout all GLBC markets.

Want to celebrate First Pour from the comfort of your home? First Pour at Home to-go packages will be made available for pre-order beginning Monday, October 10. Stay tuned for more details!

Can’t make it to Cleveland for the fun? We’re celebrating Christmas Ale’s 30th anniversary in cities all over! Find a First Pour celebration near you.

Want to make your 2022 First Pour celebration extra special for yourself and your right-hand elf? Tell us your favorite Christmas Ale memory for a chance to win a First Pour VIP Experience including a private brewery tour, lunch for two, a "sleigh" full of GLBC holiday goodies, and VIP access to the first taste of the season. Enter for a chance to win here.

Follow us on Facebook, Instagram, Twitter, and TikTok for updates on all of our year-round, seasonal, and limited release beers. Keep up to date with brewpub releases and events at our @GLBCBrewpub Twitter and Instagram.

Questions? Email GLBCinfo@greatlakesbrewing.com for more information.

Details subject to change without notice.

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