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Goodwill. Good Vibes. Great Lakes

Posted March 13, 2014 By Marissa DeSantis

Going Green
Whether you’re braving the crowds and the weather this St. Patrick’s Day or setting up camp at home with a corned beef brisket and your own personal stash of Conway’s Irish Ale, we hope you’ll make our beer part of your celebration.

If you do, post your pictures at, or Tweet your photos using #friendsofglbc, and you could win one of our new St. Patrick’s Day tees and a couple of Conway’s temporary tattoos.

We’ve got our own party going on at the Brewpub, with Irish food and drink, live entertainment, free shuttle service to and from the parade, and a build-your-own Irish coffee bar.

Going Really Green

As much fun as it is to have a boot stomping good time over a few pints in the Beer Cellar, for us being green means more than wearing shamrock antennae and dropping food coloring into beer (which, by the way, we would never do). For us, being green means getting our boots dirty.

That’s why this year we are excited to present the first ever GLBC Earth Day Tour. Throughout April we’re partnering with 13 different non-profit environmental organizations to present community-building service projects. In Grand Rapids, we’re planting a rain garden with West Michigan Environmental Action Council. In Philadelphia we’re cleaning up debris and planting trees with Fairmount Park Conservancy. Each event is totally unique.

Ambassadors from GLBC will travel to all 13 of our events to lend a hand and reward volunteers for their hard work. Volunteers in every city will be invited to an after party featuring GLBC beers and food, plus giveaways by our team. I’ll be on hand at several of our events to get my hands dirty and spread good vibes.

A few of our worksites are already at capacity (thank you, volunteers!) but spots are still available in several of our locations. Keep your eyes on for more information as your city’s tour date approaches, as several of our sites will have extra opportunities to lend a hand and raise a pint for the planet.

If you can’t make it to any of our Earth Day events, post pictures of your own planet-minded good deeds to, or Tweet them with #FriendsofGLBC. As soon as St. Patrick’s Day is over, we’re ready to get even greener with our Earth Day Tour, and we want all of you to be a part of it.


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