Great Lakes Brewing Company is a principle-centered, environmentally respectful and socially conscious company committed to crafting fresh, flavorful, high-quality beer and food for the enjoyment of our customers.

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Read Before You Drink!

Posted May 26, 2011 By GLBeer Snob

When it comes to our beer, we take freshness dates seriously. I come across a lot of people nowadays who really don’t pay attention to dates and it absolutely blows my mind. If you are a craft beer lover, you know that both quality and freshness are essential when enjoying your favorite brew, and we want to make sure that our faithful customers experience the best GLBC beer every time.

If you look at our bottles, you will notice our freshness date is not “born on”, but rather “enjoy by”. Since beer styles age differently, our quality control team conducts a tremendous amount of rigorous quality assurance tests and longitudinal studies on every style to guarantee optimum quality, taste and freshness (oxidation of beer tends to happen past the freshness date, which leads to off flavors and aromas characteristic of “old” beer). Our team also continually works to lengthen the shelf life of our beer, and we hope to offer later freshness dates (without compromising quality!) on our products in the future. Our recent expansion and upgrade will only help to facilitate this process!  

As a company, we remain faithful to the freshness code dates that adorn all of our packaging, from bottles to cases to kegs.  It’s very important that our fans drink our beer at its freshest. If you ever encounter an expired product, please feel free to e-mail GLBC Customer Service at with details. We appreciate our fan loyalty and are truly blessed with our growing success!

Great Lakes Brewing Company Shelf Life

Year Round             
Burning River:  90 days
Commodore Perry:  90 days
Dortmunder Gold:  110 days
Edmund Fitzgerald:  180 days        
Eliot Ness:  100 days

Conway’s Irish Ale:  90 days
The Doppelrock:  100 days
Holy Moses:  180 days
Lake Erie Monster:  90 days
Oktoberfest:  100 days (recently updated)
Nosferatu:  90 days
Christmas Ale:  105 days
Blackout Stout:  270 days (recently updated)

P.S. If you want to experience the FRESHEST Christmas Ale this summer, you need to attend our Christmas In July festivities at Burning River Fest on July 23-24, 2011 at Whiskey Island in Cleveland.  We specially brew Christmas Ale for our Christmas In July celebration only, and we hope to see you there!


» Add New Comment

X-Mas Ale shelf life

Posted November 21, 2011 3:56pm By Megan

I've had Xmas ale in my fridge since last year. I had some this weekend and it tasted great!

X-Mas Ale shelf life

Posted November 21, 2011 3:50pm By Megan

I've had Xmas ale in my fridge and I just drank some over the weekend. It tasted great!

Expired Beer

Posted November 2, 2011 3:20pm By KMiller

I just bought a 6 pack of the Dortmunder Gold that was dated 11/12/11, still ok. But there were some other styles of your beer that were dated for October 2011 at my local Krogers. Just thought you might want to know.

Christmas Ale

Posted June 15, 2011 9:44pm By Joe Campo

So I guess I should potbelly drink that Christmas ale I've been hoarding since lsat year lol.

also check the ABV%

Posted May 26, 2011 8:18am By Rob T

When I saw the title of this post I thought it was going to be about checking the ABV% on the label. I think some drinkers don't realize the relatively higher alcohol content of many craft beer styles, maybe even double of what they're used to, and may not plan accordingly when enjoying a few. You may want to highlight this for some of your newer fans.

RE: Read Before You Drink!

Posted May 26, 2011 7:36am By Luke

I still know of a bar that hoarded 6 kegs of christmas ale. Wonder when they'll tap them.