Get ready for Christmas Ale First Pour and a whole holiday haul of seasonal favorites!

The Holiday Classic Returns
Christmas Ale returns with its signature ginger, cinnamon, and honey flavor profile. Christmas Ale continues to be a top performer in GLBC’s portfolio, despite being available for only 10 weeks each year. Christmas Ale returns in draft, bottles, and cans, including new 19.2 oz. cans, beginning October 20. Customers can find packages to-go prior to market release exclusively in the GLBC gift shop beginning Friday, October 17.

Christmas Ale First Pour October 16
The unofficial kickoff to Cleveland’s holiday season is set for Thursday, October 16. Christmas Ale First Pour takes place at the GLBC brewpub starting at 11AM, with the ceremonial keg tapping at 11:30AM. This special Cleveland tradition sees a line wrapped around the block, with guests traveling from near and far to partake in the first taste of the season.

First Pour Event Highlights:
– Fresh Christmas Ale on tap (Doors: 11AM; Tapping: 11:30AM)
– Music by Austin Walkin’ Cane (11AM), DJ Red-I (2:30PM), and Apostle Jones (6PM)
– Treats from Brewnuts (while supplies last)
– Toy Drive for Providence House, presented by Scott’s Haul
– Christmas Ale food specials
– Photo opps, carolers, limited holiday merch, and more!
– Christmas Ale to-go keg pre-orders available. Reserve your keg here.

Christmas Ale First Pour VIP Contest:
Fans can once again enter for the chance to be a First Pour VIP, which includes a private brewery tour, lunch for two, an ultimate Christmas Ale prize pack, and a coveted spot behind the bar for the ceremonial tapping. Following First Pour, GLBC will launch their annual Merry Christmas Ale contest, awarding prizes to fans throughout the season. Full details at greatlakesbrewing.com/merrychristmasale

Even More Seasonal Flavors:
In addition to the holiday classic Christmas Ale, the 10% ABV Barrel Aged Christmas Ale arrives alongside the original in 16 oz. can 4-Packs for a limited time throughout our footprint. Cookie Exchange Milk Stout returns with Christmas Ale this October in 6-Packs and draft with a new rotating cookie-inspired flavor: Berry Jam Thumbprint. Cookie Exchange Milk Stout and Christmas Ale can both be found in the returning Holiday Pack, which features six cans of each.

More Barrel Aged Treats Under the Tree:
Barrel Aged Blackout Stout returns in November for a limited time in 16 oz. can 4-Packs. New this year, a Mocha variant of the beloved Imperial Stout also makes its way to GLBC’s markets alongside our classic legacy barrel aged offering. The flavorful 11% ABV Barrel Aged Mocha Blackout Stout is a sweet and roasty riff on the original.

Release Details:

October 16: Christmas Ale First Pour

October 17: Christmas Ale, Barrel Aged Christmas Ale, and Cookie Exchange Milk Stout, and Holiday Pack available to-go exclusively in the GLBC gift shop; gift shop opens at 10AM.

October 20: Christmas Ale, Barrel Aged Christmas Ale, Cookie Exchange Milk Stout, and Holiday Pack Market Release

November: Barrel Aged Blackout Stout and Barrel Aged Mocha Blackout Stout Market Release