We’re delivering a mix of flavorful beverages for summer, with a wave of returning and new seasonals crafted for warm weather refreshment!
Rally Drum Lemon Shandy Steps Up to the Plate
Joining our Sports Line, Rally Drum Lemon Shandy debuts in Draft, 12-Pack 12 oz. Cans (all markets), 6-Pack 12 oz. Cans (select markets), and 19.2 oz. Cans (Ohio). Our first packaged shandy is 4.0% alcohol, with a light lager base, lemon, and a hint of sugar.
Previously offered as a Premium Lager, the Rally Drum brand takes a big swing, adding fresh flavor to our sports-themed offerings which include 73 Kolsch and Easy Buckets Blonde. “We brewed many test batches and collected feedback throughout the process to achieve a light, flavor-forward shandy that isn’t too heavy, tart, or sweet,” says Co-CEO Steven Pauwels. “It’s a perfect baseball brew.” Rally Drum Lemon Shandy releases in May.
Fruit Madness Variety Pack Debuts
New Fruit Madness Variety 12-Pack brings Rally Drum Lemon Shandy, Rocket Pop Hard Seltzer, Mexican Lager with Lime, and Strawberry Pineapple Wheat together in one package for a limited time, beginning in May.
Marketing Director Vicki Campana describes the strategy behind the pack, “We’re seeing more consumers looking for unique flavors in their beverages of choice. With an already strong selection of fruited summer beverages, plus our new Rally Drum Lemon Shandy, we can deliver an exciting one-stop mixed pack to drive trial and meet drinkers where they are. Fruit Madness is light, bright, flavorful, fun, and convenient for summer occasions.” The retro-looking Fruit Madness joins rotating Hop Madness and Great Lakes Mix Pack Variety Packs as our latest mixed-pack offering.
Rocket Pop Hard Seltzer Returns
Our first packaged hard seltzer and fan favorite returns to the our seasonal lineup for a limited time in May in 6-Pack 12 oz. Cans. At 5.0% Rocket Pop Hard Seltzer has a nostalgic blend of cherry and raspberry flavors reminiscent of the classic frozen treat.
Spacewalker Hazy Double IPA is Back
Rejoining our Double Feature IPA Series is Spacewalker Hazy Double IPA, an 8.0% Hazy Double IPA brewed with Calypso, Idaho 7, Azacca, Zappa, and Mosaic Cryo hops. Spacewalker releases in 6-Pack 12 oz. Cans and Draft for a limited time beginning in June.
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Questions? Email GLBCinfo@greatlakesbrewing.com for more information.
