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Great Lakes Brewing Co. holiday party pack and seven beer cans are displayed above Upcoming Beer Releases text, with festive and colorful designs.

Great Lakes Announces Holiday Lineup, Christmas Ale First Pour

Great Lakes Brewing Co. Christmas Ale Leads Fresh Holiday Lineup
New Holiday Party Pack, Snowscape Winter Lager, Caramel Pecan BA Blackout Stout Join

CLEVELAND, Sept. 23, 2026 – Great Lakes Brewing Co. (GLBC) announces its full holiday lineup anchored by bestselling Christmas Ale, along with new Holiday Party Pack and Snowscape Winter Lager, plus returning Barrel Aged Christmas Ale and Barrel Aged Blackout Stout, and new Barrel Aged Caramel Pecan Blackout Stout.

The Holiday Classic Returns
Great Lakes’ iconic Christmas Ale returns for another season of holiday traditions, delivering the classic ginger, cinnamon, and honey flavor profile that’s delighted beer drinkers for more than 30 years. GLBC gifts Christmas Ale to all markets in draft, bottles, cans, and in the new Holiday Party Pack beginning October 19, following its Christmas Ale First Pour event on October 15 at the Ohio City brewpub. Christmas Ale continues to be a top performer in GLBC’s portfolio, despite being available for only 10 weeks each year.

Christmas Ale ingredients

Holiday Party Pack Debuts
Following the success of GLBC’s 2026 Party Pack series, the Holiday Party Pack joins the seasonal lineup with a mix of four festive brews in a holiday party-themed package, perfect for celebratory sharing:

Christmas Ale: the holiday classic, brewed with ginger, cinnamon, and honey; 7.5% ABV
Cran Orange Wheat: a wheat ale brewed with a medley of cranberry and orange; 5.5% ABV (also available in 6-packs).
Cookie Exchange Milk Stout: a rotating Milk Stout now exclusive to the Holiday Party Pack, this year with a Snickerdoodle-inspired flavor; 5.5% ABV
Snowscape Winter Lager: a NEW richly layered yet balanced Winter Lager; 6.0% ABV

The Holiday Party Pack includes three (3) cans of each, and releases beginning October 19.

A 12-pack box of Great Lakes Brewing Co. Holiday Party Pack features four festive beer cans: Christmas Ale, Cookie Exchange Milk Stout, Snowscape Winter Lager, and Cran Orange Wheat, against a blurred holiday background.

Snowscape Winter Lager Nestles Into the Lineup
In addition to its inclusion in the Holiday Party Pack, Snowscape Winter Lager releases in draft, can 12-packs, and bottle 6-packs. The slightly dark 6.0% ABV Lager brings smooth and layered flavors and a cozy lodge-inspired package to GLBC’s winter lineup, carrying on the brewery’s strong lager legacy.

A 12-pack box and a can of Snowscape Winter Lager by Great Lakes Brewing Co. sit on a wooden barrel, with a festive, blurred background featuring string lights and greenery.

GLBC’s Barrel Aging Program Gifts Favorites, Fresh Flavor
GLBC’s barrel aging program sees the return of two fan favorites and a newcomer. Barrel Aged Christmas Ale arrives alongside Christmas Ale for a limited time in 16 oz. can 4-packs beginning October 19. Barrel Aged Blackout Stout, the brewery’s cult classic Imperial Stout hits the market for a limited time in November. The rich, 12.5% ABV Stout releases in 16 oz. can 4-packs, and with it comes a new flavored variant: Barrel Aged Caramel Pecan Blackout Stout. This 11.4% ABV take on the original adds rich caramel depth and toasted pecan character to its beloved base brew. Both release beginning November 16 so customers can taste them side-by-side and gift them for the holidays.

A can and pack of Great Lakes Brewing Co. Caramel Pecan Blackout Stout, featuring a nighttime rooftop scene with a glowing full moon and orange tones. The label highlights it as a limited release, barrel aged stout.

Christmas Ale First Pour at the Great Lakes Brewpub
Great Lakes Brewing Co. hosts its popular Christmas Ale First Pour® party Thursday, October 15. The brewery’s annual flagship event includes the first taste of Christmas Ale before its wider market release, holiday music and food specials all day long, a winter clothing drive, limited edition merch collaborations with Ohio’s Homage and Emily Roggenburk, and more. The brewery’s annual First Pour VIP Contest gives one lucky fan the chance to win a private brewery tour, swag, and exclusive access at the event. Additional prizes will be awarded throughout the season. Contest info, recipes, details on regional Christmas Ale events, and more at: greatlakesbrewing.com/merrychristmasale

Christmas Ale First Pour event poster with festive train, event date Thursday Oct. 15, live entertainment schedule, carolers, brewnuts, and a winter clothing donation drive called Fill the Bus for the Sub Zero Mission.

Great Lakes Brewing Co.
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