2017 Christmas Ale First Pour

And a Merry Christmas Ale to you! Our brewer elves are hard at work preparing everyone's favorite seasonal tradition: Christmas Ale! Don't miss the first taste of Christmas Ale's festive honey, cinnamon, and ginger flavors at our annual First Pour Party here at Great Lakes Brewing Company on Thursday, October 26.

Our First Pour celebration is free and open to the public. We will open promptly at 11AM, and Brewer Santa will personally deliver and tap the first keg of Christmas Ale at 11:30AM. Read on to find out how you can win the first pour and a VIP Christmas Ale experience!
 
PARTY HIGHLIGHTS:
 
Brewpub: 
- Fresh Christmas Ale on tap!
- Christmas Ale themed menu specials
- Brewer Santa delivers the first keg of the season
 
Beer Garden:
- DJ Misfit Toy spins classic and eclectic holiday vinyl (4PM to 9PM)
- Meet Santa and take a photo by his throne (4PM to 7PM)
- Brewnuts for sale (from 11AM, while supplies last)
- Purchase a Christmas Ale yule log, with sales benefiting a charity organization (TBA)
 
Gift Shop:
- Fresh new Christmas Ale merchandise available for purchase
- Special Barrel Aged beer tasting (TBA)
 
CHRISTMAS ALE RELEASE DETAILS:
October 26: Christmas Ale available on tap exclusively at the GLBC brewpub (sorry, no growler/crowler fills)!
October 30: Christmas Ale bottles and kegs available in the GLBC gift shop and throughout our distribution markets. Visit greatlakesbrewing.com/merrychristmasale to find a First Pour event near you, and follow your local rep on Twitter for more Christmas Ale event details
 
 #MERRYCHRISTMASALE PHOTO CONTEST:
Show us a picture of your merriest Christmas Ale moment and tag it with #MerryChristmasAle for a chance to win a GLBC retro fridge full of goodies! 
 
To enter, visit greatlakesbrewing.com/MerryChristmasAle. GLBC will select winning photos that best capture the spirit of Christmas Ale based on creativity, composition, and story. Entries must include reference to GLBC Christmas Ale in image or accompanying caption. Must be at least 21 years old to enter. Additional rules and restrictions apply. Please read complete rules and restrictions before entering.
 
#MerryChristmasAle Weekly Competition (Enter October 26 – December 31)
Show us a picture of your merriest Christmas Ale moment and tag it with #MerryChristmasAle for a chance to win GLBC holiday goodies! Prizes will be awarded weekly at greatlakesbrewing.com/MerryChristmasAle until December 31. Each weekly winner will be automatically qualified to win the grand prize, a GLBC branded Igloo® Retro fridge.

 #MerryChristmasAle First Pour VIP (Enter September 26 – October 16)
Congratulations to our First Pour VIP winner, Kevin K! Out of nearly 150 submissions, he and one lucky guest have been selected to receive the “first pour” of Christmas Ale at the GLBC brewpub in Cleveland, Ohio as well as:

  • Lunch for two at our brewpub celebration
  • Private brewery tour
  • One (1) GLBC branded Igloo® Retro Fridge filled with GLBC merchandise

Congratulations, Kevin! We can’t wait to see you at First Pour!