CLEVELAND, Ohio, Dec. 2, 2016—Great Lakes® Brewing Company (GLBC) announces an exciting and refreshing lineup for 2017 featuring four new brands and a sixth year-round offering: Turntable Pils.
TURNTABLE PILS NOW SPINNING YEAR-ROUND:
Turntable Pils, named in honor of Ohio’s music legacy, made its debut in April of 2016 and received positive buzz in its first year, earning an “Outstanding” rating from “The Bros” at BeerAdvocate™. Turntable Pils will join year-round classics Dortmunder Gold Lager, Eliot Ness Amber Lager, Burning River Pale Ale, Commodore Perry IPA, and Edmund Fitzgerald Porter in 6-Packs, 12-Packs, and Draft starting in Ohio in January 2017 before rolling into all of GLBC’s distribution markets in March. Turntable Pils’ year-round launch will be celebrated with themed events, contests, and merchandise.
NEW SEASONALS FOR 2017:
GLBC will introduce four new seasonal brands in 2017, each piloted in their Cleveland brewpub’s original 7-barrel brewhouse by Pub Brewer Steve Forman, and each with vibrant label artwork by award-winning illustrator and GLBC label artist Darren Booth.
MARCH: Grandes Lagos Lager
Originally a pub exclusive offering, Grandes Lagos Lager is a crisp, aromatic Mexican-style lager with a pink hue and tart finish thanks to the addition of hibiscus flowers. A getaway in a glass, Grandes Lagos’ label celebrates the amusement parks and boardwalks of the Great Lakes region. Available in 6-Packs, 12-Packs, and Draft.
MARCH: Fridge Filler Variety Pack
In its 3rd year, GLBC’s Fridge Filler features returning favorite Holy Moses White Ale and the 2017 edition of Hop By Numbers IPA, brewed with experimental hop 06277. The pack also includes new Lightkeeper Blonde Ale, a smooth, slightly hoppy ale with a label that pays tribute to Marblehead Lighthouse, the oldest operating on the Great Lakes. Rounding out the Fridge Filler pack is Oats MacDonald Pale Ale, a creamy Pale Ale brewed with oats and Jarrylo hops, with a playful label that nods to regional farmers and raw materials. Available in 12-Packs.
APRIL: Hop Madness Double IPA
A former pub exclusive, this North Coast answer to the West Coast-style IPA joins GLBC’s high-gravity 4-Pack series with a striking label featuring a mad brewer scientist. Dry-hopped and weighing in at 80 IBU, Hop Madness Double IPA will delight hopheads with its shockingly intense tropical aromas and hair-raising bitterness. Available in 4-Packs and Draft.
All of these new releases will be available throughout GLBC’s distribution footprint.
GREAT LAKES BREWING CO. 2017 RELEASE CALENDAR:
AVAILABLE YEAR-ROUND: Dortmunder Gold Lager, Eliot Ness Amber Lager, Turntable Pils (NEW YEAR-ROUND), Burning River Pale Ale, Commodore Perry IPA, Edmund Fitzgerald Porter
JANUARY: Conway’s Irish Ale
FEBRUARY: Chillwave Double IPA
MARCH: Grandes Lagos Lager (NEW)
MARCH: Fridge Filler Variety Pack with three of each of the following beers:
- Holy Moses White Ale
- Lightkeeper Blonde Ale (NEW)
- Oats MacDonald Pale Ale (NEW)
- Hop by Numbers IPA (NEW EXPERIMENTAL HOP)
APRIL: Hop Madness Double IPA (NEW)
MAY: Steady Rollin’ Session IPA
JUNE: Lake Erie Monster Imperial IPA
SEPTEMBER: Nosferatu Imperial Red Ale
OCTOBER: Ohio City Oatmeal Stout
NOVEMBER: Christmas Ale
NOVEMBER: Blackout Stout Imperial Stout