Great Lakes Brewing Company Extends Distribution in New York State
August 29 launch will serve Albany and the Capital Region
July 27, 2018 – Cleveland, OH – Great Lakes Brewing Co. (GLBC), now celebrating 30 years of independent craft brewing, announces plans to distribute their award-winning ales and lagers in Albany and throughout New York State’s Capital Region.
On August 29, Ohio’s original craft brewery will enter Albany with Saratoga Eagle Sales & Service. GLBC currently serves Upstate New York, including Syracuse and Ithaca. According to GLBC Regional Sales Manager Matt Roth, deepening distribution in New York State aligns with the brewery’s growth plans.
“After seven years distributing only as far west as Syracuse in New York, we are excited to finally bring our beer to the Eastern side of the state. This fits our growth strategy of deepening our market presence within our relatively small distribution footprint. During my visits to the region wearing Great Lakes gear, so many people have asked where they can find our beer. It makes me happy when people recognize our brand, and I’m excited that our fans in the Capital Region can now drink our beer,” said Roth.
Customers can expect to find GLBC’s year-round family of beers in package and draft: Dortmunder Gold Lager, Eliot Ness Amber Lager, Turntable Pils, Holy Moses White Ale, Burning River Pale Ale, Commodore Perry IPA, and Edmund Fitzgerald Porter. GLBC’s seasonal portfolio will also debut in the Capital Region, including award-winning fan favorite Christmas Ale, which Roth says will launch with a large “First Pour” event.
The new market rollout will involve customer appreciation events, meet-and-greets, special tastings, and giveaways throughout the region. Customers can follow @GLBCinNY on Twitter and visit greatlakesbrewing.com/events for launch event announcements and regular updates.