And a Merry Christmas Ale to you! Our brewer elves are hard at work preparing everyone's favorite seasonal tradition: Christmas Ale! Don't miss the first taste of Christmas Ale's festive honey, cinnamon, and ginger flavors at the annual First Pour celebration at Great Lakes Brewing Company on Thursday, October 25.
The 2018 First Pour party is free and open to the public. The brewpub will open promptly at 11AM, and Brewer Santa will personally deliver and tap the first keg of Christmas Ale at 11:30AM. Read on to find out how you can win the first pour and a VIP Christmas Ale experience!
2018 FIRST POUR HIGHLIGHTS
- Christmas Ale keg delivery and visit from Brewer Santa (11AM)
- The First Pour of Christmas Ale (11:30AM)
- Christmas Ale themed food specials (all day)
Note: We are unable to accommodate any table reservations on First Pour day.
- Fresh beer-infused donuts from Brewnuts (11AM until sold out)
- DJ Misfit Toy spinning classic and eclectic holiday vinyl (4PM to 9PM)
- Photos with Santa (4PM to 7PM)
- Christmas Ale yule logs available for purchase (sales benefiting the Domestic Violence & Child Advocacy Center, while supplies last)
- New Christmas Ale and GLBC merchandise on sale
- Special Barrel Aged beer tastings (times and styles TBA)
CHRISTMAS ALE RELEASE DETAILS
- October 25: Christmas Ale draft-only release exclusively at the GLBC brewpub! Sorry, no growler or crowler fills will be permitted on First Pour day.
- October 26: The first bottles and kegs of Christmas Ale will be available exclusively at the GLBC gift shop. Sorry, we are unable to hold or reserve any beer. Growler and crowler fills will be permitted!
- October 29: Bottles and kegs of Christmas Ale will begin appearing in all GLBC distribution markets.
OFFICIAL FIRST POUR PARTIES
Want to enjoy the First Pour of Christmas Ale but can’t make it to our brewpub? We’re throwing official Christmas Ale First Pour parties in cities all over! Visit greatlakesbrewing.com/MerryChristmasAle to find a First Pour party near you.
CHRISTMAS ALE FIRST POUR VIP EXPERIENCE
Congratulations to our 2018 First Pour VIP, Dan G.! Dan's fantastic story and photo were selected from over 120 entries. He's won:
- The ceremonial First Pour of Christmas Ale and lunch for two at our brewpub celebration
- A private brewery tour for two
- One GLBC Christmas Ale branded retro mini fridge and holiday prize pack
#MERRYCHRISTMASALE WEEKLY PHOTO CONTEST
You didn’t think there’d be just one chance to win a little Christmas Ale magic, did you? The #MerryChristmasAle photo contest will last all holiday season long with festive weekly prize packs! Show us how you get into the Christmas Ale spirit by tagging your pictures with #MerryChristmasAle on Instagram, Twitter, and Facebook. Each weekly winner will be automatically qualified to win the grand prize, a Christmas Ale branded retro mini fridge!
The weekly #MerryChristmasAle photo competition runs from October 25 – December 28. Visit greatlakesbrewing.com/MerryChristmasAle for complete details. Additional rules and restrictions apply. Please read complete rules and restrictions before entering.
Questions? Email GLBCinfo@greatlakesbrewing.com for more information.
Details subject to change without notice.