Rock the Block Brand Refresh Party Announced

Great Lakes Brewing Co. Announces Brand Refresh Launch Party
“Rock the Block” Event Will Take Place at the Brewery on May 21

CLEVELAND — Great Lakes Brewing Company (GLBC) will launch their refreshed look with a free public block party on Thursday, May 21 from 5 - 10 p.m., hosted at their Cleveland brewery.

The “Rock the Block” party will feature a main stage and beer garden across the street from the GLBC brewpub in Ohio City’s Market Square Park, with live music from These Knees, Tom Evanchuck and the Old Money, and Welshly Arms. Guests can enjoy GLBC beer in the park or walk to participating Ohio City restaurants to purchase small plates created to pair perfectly with a GLBC beer.

BAND SCHEDULE:
These Knees: 5:45pm - 6:30pm
Tom Evanchuck & The Old Money: 7:00pm - 8:00pm
Welshly Arms: 8:30pm - 10:00pm

“Beer Symposium” Visitor Center Debut
In addition to Rock the Block, GLBC will premiere their brand new Beer Symposium visitor center, which features a bar and interactive displays and exhibits themed around GLBC’s history and culture. Complimentary tours of the visitor center and production brewery will be offered.

Meet GLBC’s Label Artist Darren Booth
Artist Darren Booth will be in attendance at Rock the Block showcasing his paintings, which are featured on GLBC’s refreshed labels and packaging. Booth has worked closely with GLBC and agency partner Brokaw Inc. for over a year, crafting labels that tell the unique stories behind each GLBC beer.

Tell Your Story
Attendees who strike a pose in Rock the Block’s green screen photo booth will take home a souvenir GLBC “label” with their picture on it. Guests are also encouraged to pose with large standup bottles and share their photos using #FriendsofGLBC for the chance to win a prize and be a part of GLBC’s “Great Lakes. Great Stories.” campaign.

WHEN:
Thursday, May 21 from 5:00pm to 10:00pm

WHERE:
Great Lakes Brewing Company
2516 Market Avenue, Cleveland OH 44113